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Sarah Schiendelman: The Business Connection at Gwynedd-Mercy

Sarah Schiendelman discovered the perfect way to apply her lifelong interest in psychology to the business world. She became a business administration and marketing major at Gwynedd-Mercy College.

“There is such a connection between marketing, branding and psychology. The trick is to be able to understand people and put yourself in their shoes. That’s something I’m good at,” says Sarah. “I’ve always been fascinated with human nature.”

But like so many other students, Sarah struggled to pin down the right major. Sarah initially majored in education but found out it wasn’t the right path for her once she reached the classroom. “At first, I wasn’t sure exactly which direction to take,” says Sarah.

Sarah found the guidance she was looking for at Gwynedd-Mercy College. “GMC is such a great place to explore your options. I was so relieved,” sighs Sarah. “I ended up with a great advisor in the business department. Everyone here, including the entire faculty and staff, really helped me figure out what I want to do.”

And then some. Now a senior, Sarah is head of the Business Club that she herself launched. “Our last Dean kept hinting that we should start a business club,” remembers Sarah. “So I thought, ‘why not?’ Now, that my name is on it, I want to make it awesome for the business majors of the future.”

That means Sarah plans to offer business students even more in the way of professional and career development, including workshops with the career services department (and English department) on technical writing and résumé building. “We are also going to get more in touch with the business world directly,” emphasizes Sarah. “The ultimate goal is that business students will gain more hands-on learning and knowledge.”

Sarah also sits on the School of Business Student Advisory Board and has completed an internship with GMC’s Public Relations and Marketing department. What’s Sarah’s advice for high school students looking for the right college?: “Ask difficult questions. It’s not easy but it helps you out in the end.”

BTW: Sarah’s latest internship (at a marketing research firm) led her to a full-time position after she graduates.

About Sarah Schiendelman

In Sarah's Blog