my future NON-husband!!!

If you're not familiar with William McDonough, you're livining in an unfortunate reality because this man's probably the most important and inovative person to contribute to design...ever! He's a designer and architect by trade, having found most of his sucess through his incredibly beautiful and ecologically responsible designs.
imagine a building that creates oxygen!! He believes that demand won't change for items that are currently toxic for our health and this planet so instead design must change to be accomidating and responsible!

everything on this earth should be recyclable!
His philosophy is simple, we should NOT consider "waste/trash" an option, instead "waste equals food" he says. There are two cycles of recycling the biocycle [this includes: composting, any products that can go back to the earth, etc] OR the industrial cycle [all products that cannot be accepted by the earth and biodegrade should instead be RE-USED by that company or another to create further products!]

he's talked numerous comanies into opening up thier "proprietary" chemical cook books and re-evaluating the materials used to make thier products [this includes: Ford, Nike, and more]

TODAY Nike no longer uses PVC (the MOST toxic form of plastic/vynl) in any of thier rubber!! Ford Motor Company has built the LARGEST greenroof ever on top of one of thier factories!! These are just two of many companies whom have been pleasantly cohersed into changing thier design practices!!

McDonough's also a well versed speaker and writer, he travels the world CONSTANTLY the way our beloved Al Gore does givning speaches about his philosophies on design.

His book, "Cradle to Cradle" has been made from recycled plastic materials (which does happily make it water proof) but also means that it can go back into that cycle, it can be recycled into more books or into other plastic materials. The title for his book comes from his thoughts that products should be designed to go from Cradle to Cradle, instead of Cradle to grave!

IMAGINE FOR A MOMENT! You buy carpet for your living room, and four years down the line you're sick of it! You think "why did I ever think lime green was the color for this room?" you call the company you bought it from and they come and pick it up for you so that it can be recycled into new carpet and give you a discount on your next purchase!--->This is the future! A way to build a stronger planet, through stronger economy! HOW!? Well consider this, a company that's taking it's own product back will be able to use it as "food" for it's next batch of product, this means that the company is spending less to create it's products therefore creating more profit on the other end!!--->AND YOU get to revel in the idea that there are no nuero-toxins chillin in landfills, mixing with our drinking water, and rotting this planet!! YAY!!

HERE ARE MORE AWESOME AND HELPFUL LINKS TO LEARN ABOUT McDONOUGH!!
http://www.mcdonough.com/
http://www.treehugger.com/files/2006/10/treehugger_gets.php
http://www.sfgate.com/cgi-bin/object/article?o=0&f=/c/a/2007/01/06/BUG4JNDPO31.DTL
http://www.kisssunshine.com/blogs/rr00/archive/2006/11/07/9019.aspx
http://www.greenroofs.org/pages/grhc2004_ford.htm
http://www.climatex.com/en/start_e.html



LOVE THIS EARTH!!!